Yesterday, I made it out to the taco truck sponsored by The Gap. For $1.69 you get two tacos and a drink plus a coupon for 20% off gap jeans. I was highly skeptical going in that these tacos would be worth eating. $1.69 for two? And you get a free jarritos? Hell, I’ve paid more than that for the drink alone.

You can find the truck by following their twitter. (Oh and by the way you should be following All The Tacos. Are you already?). Yesterday, I caught them at 4th St. and 6th Ave during the afternoon.

I wasn’t sure from the menu if I could mix and match but the tacos were so cheap that I figured I’d try two (meaning 4 tacos total). But I was happy to find that you can get two different tacos in one order.

I went for the fish and steak, grabbed a tamarind jarritos for my drink and paid my $1.69.

The tacos were small, about the size of my lady palm. But that’s pretty much what I expected for the price. The steak was surprisingly tender but there were more pickled onions than meat which drowned out the flavor. The striped bass ended up being really good. It was warm and flakey and not dried out. All the toppings are in little trays so your filling isn’t fresh when you order but the tacos move fast so nothing is sitting out long either. I was surprised that the fish was able to fair well as a result.
After my meal I was still hungry so I decided to get back in line to try the chicken and tofu. Maybe it’s because I came back for a second round but this time I won the golden ticket which equals a free pair a jeans at the Gap. They hand out about three a day. They’re good for a pair equal or less than $90. I had no idea Gap jeans got that pricey!

In the interest of this blog, I felt compelled to try all 4 taco offerings but I had a feeling I wasn’t going to like what I got. I’m not a fan of chicken and tofu is rarely good unless it’s from a place specializing in vegetarian options.

The corn, cotija cheese and sour cream really made the chicken for me. The meat itself was eh, but if you like chicken than you will like this option. The tofu was pretty terrible. It wasn’t the tofu itself, which was just grilled and flavorless, it was the vegetable topping they added. The cucumber was soggy and ruined the taste of anything else that might have been on there. If I went back, I would stick with the fish and take some of the pickled onions off the steak.

For $1.69 I was surprised, the Pico de Gap truck really pulled it off. The tacos are tiny so don’t go thinking you’re going to get a meal but if you see the truck I would definitely stop by.

Pico de Gap Truck
various locations in New York

If you are a member of Gilt City, they have a great deal today for Mexicue – an excellent taco place with locations in Manhattan and Brooklyn. The dinner for 2 deal is already sold out but you can still get a taco and slider party for up to 10 friends for $89 bucks! The deal includes 20 tacos with sides and drinks. I would suggest bringing less people to up your taco ratio. Or if you’re for real, have that baby all to yourself.


Korilla BBQ, the truck that brought the korean taco craze to New York City will be competing on Season 2 of the Great Food Truck Race. I was lucky enough to receive a free taco from them which I greatly enjoyed. Unfortunately, I haven’t gotten around to visiting the truck since. I better plan a trip before they blow up even more in popularity (as if that was possible). Best of luck to them! Curious to see how they do against Sky’s Gourmet Tacos another taco fusion truck that combines Mexican food with Louisiana flavor.

Episodes air Sundays at 10pm on Food Network.

Okay it’s not a taco factory but it is a tortilla factory with a counter where tacos are made. So for all intents and purposes it is a taco factory to me. The only thing that could make it better is if tacos came down an assembly line to “Powerhouse” by Raymond Scott.

The set-up isn’t very inviting. You place your order by writing your name and what you’d like on a card. When your food is up you grab it and hope to find a seat in the small space. Then you pay when you’re finished which makes no sense to me because when the place is busy you can conceivably just leave. I guess they’re banking on the food being so good you would want to come back.

The factory is behind the glass doors.


The ladies behind the counter have no interest in waiting on any non-Spanish person which I get and I’m used to but it’s more palpable here. I stood there cash in hand waiting to pay for what I had just eaten while I was ignored and passed over for other customers. That’s the part of the brush off I don’t get. I want to give you my money. I get that you don’t want me there but here’s the part where I pay you. I always wonder at these places if I should try to speak Spanish which I know a little or if I should just play the obnoxious white person that everyone expects. We’ll each play our roles, tacos and money will be exchanged and that will be that.

Anyway, that’s a sociological question for another day. On to the food. For a place that’s so unwelcoming to white clientele their tacos certainly didn’t reflect that. They’re topped with shredded lettuce and the meats are pretty standard. For such an out of the way place I was hoping for at least lengua and maybe some goat or chicharron if I was lucky but it was the usual chicken, pork, steak, etc.

I chose pork, salted beef and chorizo. The crispiness was exactly the way I like it. And they had a nice flavor from the grill. But the real amazing thing, obviously, was the tortillas. I never thought I cared about tortillas till I had these. So warm and fresh. I could have eaten a whole stack of them and I hate bread products. They were the stand out.

If I lived in Bushwick I would go to this place all the time. But since it’s not nearby and there’s other hole in the wall places with more interesting meats and a better way of keeping their dislike of me underwraps I’ll head to those first. But it’s worth making a trip to check out the factory.

Tortilleria Mexicana Los Hermanos
271 Starr St
Brooklyn NY 11237


The Gap is launching a new campaign called “Pico de Gap” aimed at reaching a younger hipper audience. The bland yet consistent San Francisco company recently opened cool new office digs in downtown LA and is planning to promote the new image this week with a series of videos and…taco trucks. The tacos will be $1.69 (I guess the best play on 1969 they could do) but free if you’re sporting Gap clothes.

This moves smacks to me of trying to fill the void being left by the failing American Apparel. Could they pull it off? I have so many issues with AA’s founder, Dov Charney, that I’m not opposed to being won over by a couple of tacos. So long as those tacos aren’t nude and sexually harassed.

via LA Times and CBS news