The Gap is launching a new campaign called “Pico de Gap” aimed at reaching a younger hipper audience. The bland yet consistent San Francisco company recently opened cool new office digs in downtown LA and is planning to promote the new image this week with a series of videos and…taco trucks. The tacos will be $1.69 (I guess the best play on 1969 they could do) but free if you’re sporting Gap clothes.
This moves smacks to me of trying to fill the void being left by the failing American Apparel. Could they pull it off? I have so many issues with AA’s founder, Dov Charney, that I’m not opposed to being won over by a couple of tacos. So long as those tacos aren’t nude and sexually harassed.
